Search behaviour and data reveal more about your customers. Experience puts it into context.
Understanding people has always been central to my work. Search data gives me a direct view into what your customers want, what they’re asking and what influences their decisions. But data only gets you so far. The value comes from knowing what matters, what it means for your business and what to do with it.
From marketing leader to search strategist
I've spent 25 years working in marketing across a diverse range of industries, from agriculture and wine to technology, energy, and professional services. Throughout that time, I became fascinated by one question: why do some businesses get found while others struggle to gain visibility, even when they offer exceptional products and services?
That curiosity led me deep into the world of search. What started as an interest in SEO copywriting evolved into a broader understanding of how search engines, AI tools, content, user experience, authority, and buyer behaviour work together to influence visibility. Today, I help businesses navigate that complexity through SEO and Answer Engine Optimisation (AEO), combining strategy, content, and optimisation to improve how they are found, understood, and recommended online.
While the technology behind search continues to evolve, my approach remains the same. Focus on the audience, demonstrate expertise, answer the questions that matter, and create content that delivers genuine value. Whether someone discovers your business through Google, ChatGPT, Perplexity, or the next generation of search tools, trust is still the deciding factor.
Optimised content makes your business impossible to ignore.
SEO & AEO strategist by day, foodie by night
When I’m not deep in search behaviour, strategy or content, I’m usually in the kitchen making a disastrous mess and, thankfully, some pretty delicious food. I cook with instinct rather than measurements, travel largely based on what I want to eat, and still believe a buttery croissant is one of life’s great pleasures.
Behind the food obsession is a career built on understanding customers, growing businesses and making strategic decisions. That experience shapes the way I approach search today.
25 years in marketing, including a decade at CMO and senior leadership level
Bachelor of Business and Marketing, with further study at La Sorbonne in Paris
Helped launch an energy start-up that went on to win Energy Retailer of the Year and Small Business of the Year
A solid search strategy needs more than data. I want to understand why your business is heading in a particular direction, why your customers choose you, and why an opportunity is worth pursuing before we invest time and budget. I’ll question assumptions, look for evidence and tell you when I think there’s a better way. Because my job isn’t to give you more SEO work to do. It’s to help you make better decisions about where search can make a difference.
Search behaviour comes before keywords
Not every search opportunity is worth pursuing
Business priorities determine what deserves attention
Your expertise should be visible to people, Google and AI
Data needs context before it becomes useful
Strategy only matters when it turns into action
You don’t need someone to agree with every idea or hand you another list of recommendations. You need someone who can see the bigger picture, find the opportunities that matter and help move them forward.
Fill out the enquiry form to book a discovery call. We’ll chat about your goals, your business and what you want to achieve, then work out the scope of your project.
Planning and proposal
I’ll pull together a proposal based on your objectives, requirements and budget. When you’re ready to roll, lock in your spot with a 50% upfront deposit.
Questionnaire time
You’ll receive a questionnaire that helps me understand your business, what makes you unique, who you want to reach, what you want to rank for, your competitors and your tone of voice.
SEO and AEO in action
Typically, a project will begin with an SEO and AEO Strategy. Using those insights, I’ll create persuasive copy that gets your business seen. For ongoing strategic direction and optimisation, I work with businesses as an SEO and AEO consultant, bringing senior search expertise into your team.
Web designers, developers, marketing agencies, and business owners across Australia all have in common. A business worth finding, and an audience they need to reach.
Web designers and developers
You build great websites. I make sure they perform in search and get chosen by AI, so your clients get a site that looks great and performs.
Marketers and agencies
SEO and AEO strategy built into your content plans means your clients show up wherever their customers are searching, not just where they used to.
Business owners
I turn your knowledge and expertise into content that Google understands, and AI tools trust, so the right people find you and choose you.
Marketing managers
Expert SEO and AEO support without the overhead of a full-time hire. Strategy, content, and audits that fill the gap and get results.
Renee is a breath of fresh air in the stuffy, pushy world of SEO! She took the time to listen, undertake her own audit and come back to me with recommendations and actionable (steps I could understand) ways to update my website and plan for the future, with an awesome strategy.
I’m a web designer and so excited to have found Renee. Partnering with her has completely changed my business for the better. She takes the information clients provide and turns it into clear, flowing words that speak directly to their audience and are fully SEO optimised.
The websites we’ve worked on together have had fantastic results in both page ranking and customer conversion. Renee nails tone of voice every time and creates professional, beautiful copy. Working with her has also improved my efficiency and workflow. She understands my process and design style, so when I start a project with her copy ready to go, everything flows easily.
If you’re a web designer looking for a collaborative copywriter to add more value for your clients, Renee is your gal.
I had the pleasure of working with Renee on an SEO audit and strategy for one of our clients. It was brilliant to collaborate with her to analyse their website, identify key areas for improvement, and create a customised strategy to enhance visibility and search rankings. Her approach was both strategic and practical, breaking down complex SEO concepts into actionable steps that the client could easily follow.
Renee’s attention to detail, clear communication, and commitment to delivering results truly set her apart. I highly recommend her services to anyone looking to improve their SEO and boost their digital presence.
