An SEO & AEO Strategy that makes modern search work for your business
Search has changed. Search behaviour has too.
Most businesses don't struggle with visibility because they have nothing valuable to say. They struggle because their website reflects how they think, not how customers search. Google is still the dominant search tool, but people are increasingly turning to ChatGPT, Gemini, Perplexity, and AI Overviews to research, compare and ask questions.
Search is no longer about ranking on a single platform. It's about being surfaced wherever your customers choose to search.
Search is no longer a single platform. It's an ecosystem.
What can an SEO and AEO Strategy do for your business?
A strong strategy gives you a clear path to greater search visibility, more of the right traffic and more opportunities to turn that attention into business.
Focus on the right opportunities
Use search behaviour, competitor data and your business priorities to identify where you have the strongest opportunities to compete.
Build visibility across search and AI
Strengthen the content, technical foundations and E-E-A-T that create more opportunities for your business to appear across Google and AI search.
Turn search into business opportunities
Connect search visibility with the services, products and audiences that matter commercially, supporting more enquiries, bookings or sales.
Search data tells you where the opportunities are
Search behaviour is one of the most valuable sources of customer insight. It reveals the questions people ask, the language they use, the problems they're trying to solve and the information they need before they're ready to enquire or purchase. Businesses that understand search behaviour make better decisions about their website, content and marketing, creating a stronger foundation for long-term visibility.
Not every search opportunity is worth pursuing
More keywords, pages and traffic aren't necessarily better. An SEO and AEO Strategy prioritises the audiences, searches and content opportunities most relevant to your business goals, then maps where your expertise can give you an advantage. Instead of investing in SEO activity for the sake of it, you know what deserves your attention and why.
Without strategy, SEO is nothing more than guesswork. With strategy, every word on your website has purpose and intent.
The Search Intelligence Strategy
$1,400 + GST
The Search Intelligence Strategy aligns customer search behaviour with your business objectives through one connected roadmap. Every recommendation is based on how your customers search, how competitors are positioned and where the greatest commercial opportunities exist for your business.
The most important decisions are made before a single page is written, and this strategy gives you the confidence to make them well. You'll know what pages to create, what each page needs to achieve, the questions they should answer and where your greatest opportunities for long-term growth exist.
What you'll walk away with:
Confidence about which pages to create and why
A clear website structure that supports your business objectives
Commercial keyword opportunities worth pursuing
A stronger competitive position in search
A roadmap for improving AI visibility
Future content opportunities to continue building authority
A prioritised implementation plan for your SEO Copywriter
My Happy Clients
SEO & AEO Strategy + SEO Audit + 8 pages of website content
“I would absolutely recommend Renee as an expert in SEO and AEO, and as someone incredibly professional and trustworthy. Over six months, we worked together on a full website SEO strategy, looking at search behaviour, what my audience was looking for and how my content could better meet their intent. Renee was proactive, highly responsive and strategic throughout the entire process. I’ve already recommended her within my network and will happily continue to do so.”
Julia Ewert — Sales and Negotiation Expert and Trainer
The Search Intelligence Strategy is particularly valuable if you are:
Building a new website and wanting the right strategy before development begins.
Planning a redesign and wanting to avoid migrating poor-performing content into a new build.
Investing in SEO and wanting a clear roadmap before committing time and budget.
Creating content without seeing meaningful improvements in visibility or enquiries.
Preparing to invest in copywriting, design or development and wanting an evidence-based strategy first.
Looking to build long-term search visibility rather than relying solely on paid advertising.
SEO & AEO Audit Add-On
If your website is more than five years old and you're not planning a redesign, an SEO & AEO Audit is a valuable add-on to your strategy. It evaluates your site's position and prioritises improvements with the greatest commercial impact.
