SEO and AEO

Strategist and Copywriter

Get found on Google. Get chosen by AI.

Nabbing a top spot on Google or being cited by AI tools isn't luck. It's strategy, authority, and trust. I'm Renée, SEO and AEO specialist helping Australian businesses build all three.

Work With me

SEO copywriter talking to clients on the phone about improving their website ranking in SERPs.

Search Everywhere Optimisation

Search has changed. The fundamentals haven't

Launching a new website, growing an established business, or building websites for clients all have one thing in common: the need to be found. Visibility is not a set-and-forget activity because search behaviour, technology, and the platforms people use to find answers are constantly changing.

The businesses showing up on Google, in AI answers, and across modern search aren't doing anything wildly different. They've built the authority, content, and foundations that help search engines and AI tools understand, trust, and recommend them.

SEO AND AEO SERVICES

Business Owners | Marketers | Web Developers | Agencies | Copywriters

Retro typewriter for writing on a yellow background.

No matter how niche or mainstream your market is, great content remains a primary ranking factor for search engine optimisation.

The proof is in the puddin’

They say “the proof of the pudding is in the eating,” meaning the quality of something is only clear once you experience it. Each 'pud' below was baked from an SEO and AEO Strategy and served up with lashings of SEO Copywriting. Grab a spoon and enjoy.

Home page of Once in a Lifetime Holidays, showing copywriting by Make Words Work.

SEO and AEO Strategy

Website Content

SEO Blogging

Search Visibility Partnership

Meet Renee Mariette, SEO Copywriter and Director of Make Words Work

The Human Behind The Screen

I'm Renée Mariette, an SEO and AEO strategist, copywriter, and speaker with 25 years of marketing experience.

I founded Make Words Work to help businesses become more visible in search engines, AI tools, and everywhere else people go looking for answers. My approach combines search strategy, audience psychology, and content that helps the right people find you at the right time.

I've always believed great marketing starts with understanding people. Search data gives us a unique window into what people want, the questions they're asking, and what drives them to take action. Those insights shape every strategy, every page, and every piece of content I create.

Get to Know Me Better

Why SEO and AEO matters

Search visibility doesn't happen by accident. It's built.

Strategy beats guesswork

Without an SEO and AEO strategy, most businesses publish content and hope for the best. A strategy tells you what to create, how to structure it, and where to focus your effort so every piece of content works harder to showcase your experience, expertise and authority.

Authority is earned, not assumed

Google and AI tools don't take your word for it. They look for consistent proof that your business is credible, experienced, and trustworthy. Building that authority into your content and your signals is what separates businesses that get found from businesses that get skipped.

AI search rewards the prepared

AI tools cite businesses that are well optimised to meet audience queries. Strong content, clear expertise, and structured trust signals aren't just good SEO practice. They're the entry ticket to AI visibility. The businesses building that foundation are the ones that will own it.

Visibility compounds

SEO and AEO aren't one-off tasks. A well-executed strategy builds on itself, each piece of content, each authority signal, each optimised page adding to a visibility that grows over time rather than starting from scratch every time something changes.

70%

of google clicks are on the first page of organic results

Around 70% of Google clicks still go to organic results on the first page. AI search currently generates around 12% of clicks, and that number is growing as more people use AI tools to research products, services, and businesses. Companies that build SEO and AEO authority now are compounding their visibility across both channels. Companies that wait are giving competitors a head start.

Want a slice of that pie?

SEO and AEO talks that don't suck

Got a room of business owners, marketers, or web professionals to keep engaged? Search is changing fast and most people in your audience know just enough to feel behind. I speak on SEO and AEO for audiences who need to understand what's changed, what it means for them, and what to actually do about it without sitting through a jargon-heavy lecture.

Keynotes, conference sessions, workshops, and webinars, all practical, all plain-language, and all designed to leave your audience with something they can use before they've even left the room.

Book Me to Speak Upcoming workshops

Renee Mariette, owner and copywriter at Make Words Work, sirtting on a stool at a networking event.

Renee Mariette on her laptop with a coffee, producing first-pumping results.

It’s not just about getting more traffic; it’s about getting more targeted, relevant traffic.

See how it works

Closing the trust gap

Helping AI understand what makes your business worth choosing

Most businesses don't realise that showing up in an AI answer isn't the same as being trusted by one. AI systems read your content the same way a sceptical customer does, looking for real experience, genuine expertise, and proof that your business is exactly what it says it is. If those signals aren't clearly embedded in your content, AI tools either skip you or misrepresent you.

The gap between how good your business actually is and how it appears to AI is the most important problem to fix in search right now.

What’s changing?

AI tools now decide who gets recommended, not just who gets ranked.

Trust signals need to appear consistently across every page, not just your About page.

Being found and being chosen are two different problems that need two different strategies.

What stays the same?

Keywords, links and structure still help search engines (and AI) understand your site.

Quality content and real expertise are still the biggest visibility drivers

E-E-A-T has always mattered. AI just makes it impossible to ignore, because AI tools won't cite what they can't verify.

want to know

Why Words Work

For your Business

It can be incredibly daunting to break into the complex ecosystem of search engine algorithms, but understanding the basics can help you get more visibility on your website.

In reality, SEO is an ongoing strategy that requires consistent effort to get noticed by search engines.

Content must be fresh, grammatically correct, unique, keyword-rich and relevant - all while showcasing your brand and messaging in a manner that speaks to your audience. Whoa - that's a lot to take on onboard.

My blog, Why Words Work, is full of juicy, easy-to-follow tips designed to help you understand search intent, keywords, web traffic and copywriting, so you can optimise the sh*t out of your website.

But if it's all too much, and you've got better things to do with your time, drop me a line, and let's talk about your SEO and content writing requirements.

Pro-tip: My blog is a super important part of my SEO strategy to help Google find my awesome content and rank my website higher in the SERPs.

Browse the Blog

Client Stories

Joan Jones, Luxury Travel Agent – Once in a Lifetime Holidays
Creating a new website filled me with dread, particularly writing the content. We aimed to optimise our web copy with rich keywords from our SEO research, but weren't sure how to integrate them into our brand story organically.

Renee was recommended to us, and it was the best decision to have a professional complete this task. She was efficient, a dream to work with, and perfectly captured our business in words, making the most daunting task manageable. The entire project ran smoothly, and in a modern age where efficiency, dedication and passion are often scarce, Renee was an absolute dream to work with. She has produced results we couldn't be happier with.
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Mickael, Fine Foods — Inspired Ingredients
Renee is not only a great copywriter but also a marketing expert and a superb strategist. Putting ideas and a vision into words is a skill that cannot be improvised. It is a science that can only be mastered with years of experience, and Renee has MASTERED it. There is absolutely nothing I would change; the tone, the language, our values… it is all there. Within a month of launching our site, our Google ranking improved, and I already see increasing sales because of it. THE best investment you can make.
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Tracey, Interior Designer — Brightside Interiors
Renee is a true expert when it comes to SEO and copywriting. She joined us as a guest speaker at our business event and did an outstanding job of educating our audience on the importance of SEO for growing your business.

Her practical insights, actionable tips and clear guidance, delivered with her vibrant energy, made the world of SEO feel far less intimidating. Thank you for sharing your wisdom and expertise with us, Renee.
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Brush the biscuit crumbs off your keyboard and contact Make Words Work for SEO copywriting.

Enquiry Form

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