SEO Speaker – Talks that don’t suck. From keynotes to workshops, I make SEO simple, human and practical.
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SEO and AEO Services

for your business

Everything you need to go from invisible to unmissable

Optimisation tells Google and AI search tools that your content is worth paying attention to and turns curious visitors into loyal customers. Instead of chasing quick wins, investing in SEO and AEO is about building long-term growth for your business.

Clicks alone don’t pay the bills. Customers do!

SEO and AEO connect your business with the people actively searching for what you do. With a clear strategy and content built around search intent, your website becomes more than a ‘nice thing to have’. It becomes a valuable business asset that works around the clock to attract and convert customers.
SEO and AEO Services that help the right people find you, trust you and buy from you.

Who I work with

Web designers, developers, marketing agencies, and business owners across Australia all have in common. A business worth finding, and an audience they need to reach.

Business Owners and Marketers

I turn your knowledge and expertise into content that Google understands, and AI tools trust, so the right people find you and choose you.

Marketing Agencies

SEO and AEO strategy built into your content plans means your clients show up wherever their customers are searching, not just where they used to.

Web Designers and Developers

You build great websites. I make them work harder in search and AI, helping you deliver better results for your clients, strengthen your services and generate more referrals.

Scaling Businesses

Expert SEO and AEO support without the overhead of a full-time hire. Strategy, content, and audits that fill the gap and get results.

6 ways SEO Services can help your business

Know the keywords your clients are actually searching for
Build a content strategy that gets you noticed across the net
Structure pages so search engines and AI understand them
Optimise your content to climb higher in search results
Improve the site experience to keep people engaged
Build trust, credibility and authority with your audience
SEO is da bomb! Yes, I’m biased, but it gets the right eyes on your business and keeps them there. I’ve fine-tuned my SEO Services to work across every industry, so if you’ve got a business, I’ve got the SEO.
Who I work with
Retro typewriter for writing on a yellow background.
SEO is like a fine wine that gets better with age. The longer you commit, the more it will pay off in the form of increased traffic, leads, and sales.

The Search Intelligence Strategy

An SEO and AEO Strategy shows you what your clients are searching for, the questions they are asking and the type of content they want. I’ll analyse your audience, competitors and current performance to highlight the content and keywords with the biggest impact. Your strategy then becomes the guide for everything you create, helping you stay visible across Google, AI search, social media and more.
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Understand your audience better
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Build authority in your niche
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Target the right opportunities
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Get found beyond Google and AI
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Understand search intent
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Create content with purpose
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Find gaps your competitors miss
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Turn search into business growth
Healthy optimisation is the difference between a website that thrives and one that only survives.

SEO and AEO Copywriting

Your website copy should sound like you, connect with your audience and capture the attention of search engines and AI tools. SEO and AEO copywriting is the art and science of writing engaging, intent-led content that doesn't read as if a robot churned it out. Content that sounds human, demonstrates experience, expertise, authority and trust, and helps people find the answers they need is the content search engines and AI tools are more likely to rank and cite. Each page must be unique and relevant, leading with what matters most to your reader and showing your readers why it matters to them. Sell the sizzle, not the steak!
Make Words Work client sees higher conversion results from compelling, optimised SEO copywriting.
Woman's hands typing on laptop as she works as a freelance copywriter,
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Get found by the right people
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Build trust and authority
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Stand out from competitors
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Give people answers
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Match search intent
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Earn AI citations
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Sound like your business
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Turn visits into enquiries
13x
Return on investment
“Content is king” is an oldie, but it’s a goodie. Content fuels everything online, from websites, blogs, videos, social media, ads, and even AI. When your content is written with SEO in mind, it works harder across every channel, delivering up to 13 times the return on investment.

SEO Blogging

Your core website pages can only answer so much. Strategic SEO and AEO blogging expands what your website can be found for by answering the questions your audience is already searching for. I use search data to identify the right topics, then turn your experience, expertise and perspective into useful, original content that builds visibility and authority across Google and AI search. Every blog has a purpose, connecting what your audience wants to know with what your business knows best.
SEO copywriter talking to clients on the phone about improving their website ranking in SERPs.
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Rank for more searches
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Showcase your expertise
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Answer real search questions
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Earn AI citations
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Reach people earlier
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Keep your website growing
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Build topical authority
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Create more ways to be found
Search data tells you what people want. A good strategy tells you what to do with it.

Search Visibility Consulting

Got a question, need a second opinion, or want one-on-one training in SEO and AEO? I'm available on an hourly basis for focused, expert support exactly when you need it. For businesses with a bigger visibility challenge, Search Visibility Consulting is a focused, intensive program developed around your unique business needs, typically delivered over 3 to 6 months, with scope and deliverables agreed upfront so you always know exactly what you're getting and when.
SEO Copywriter, Renee Mariette on human made content
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CMO thinking, without the cost
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Solve complex visibility problems
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Get answers when you need them
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Build your in-house capability
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Make confident SEO decisions
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Avoid expensive wrong turns
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Get an expert second opinion
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Support that fits your business
46%
of Google searches have local intent
Local SEO puts your business on the map, literally. Almost half of all Google searches are local, and 78% of mobile “near me” searches lead to an offline purchase. Optimising for local SEO means your business shows up at the right time, in the right place, for the people ready to buy.

Speaking and Workshops

I present SEO and AEO in plain language, breaking down what's changing in search, what it means for your audience, and what they can do about it. My sessions cover everything from SEO foundations and content strategy to AEO, AI search visibility, and the impact of AI on how people find and choose businesses. Whether you're speaking to a room of business owners who've never thought about SEO, or a marketing team that needs to get across the latest changes in AI search, I pitch to the right level and keep it practical, engaging, and jargon-free. 
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Make sense of changing search
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Build practical search skills
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Understand SEO and AEO
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Turn insights into action
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Get across AI search
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Upskill your team
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Practical insights over jargon
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Ask an expert directly
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Meet Renee, the woman behind the words....
Read my story
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SEO and AEO Whitelabel Partnerships

If you're a web developer, designer, marketer, agency, or copywriter, staying relevant isn't about competing with AI. It's about delivering what it can't. As search continues to evolve, clients need more than a good-looking website. They need a website that can be found, understood, trusted, and recommended by both search engines and AI tools.

Performance comes down to three things working together: design gets attention, user experience holds attention, and content turns that attention into action. By adding SEO and AEO to your services, you're not just delivering a website. You're delivering a marketing asset built to perform across a complex search landscape. I partner with website designers, agencies and creative professionals to provide whitelabel SEO and AEO strategy, audits, consulting, and copywriting that strengthens your offering and creates better outcomes for your clients.
Partner With me

Oki Doki… It’s question time!

Let’s talk SEO and AEO. I know you probably have a few questions, so I’ve answered the most burning ones here. If you're still scratching your head? Ask me anything. I speak fluent optimisation, so you don’t have to.

What is an SEO Service?

An SEO service is expert help to improve how your business shows up in search results. That can include keyword research, content strategy, copywriting, technical fixes, audits, and ongoing support. The goal is simple: make it easier for the right people to find you online.

What is an AEO service?

AEO stands for Answer Engine Optimisation. Where SEO helps your business show up in Google search results, AEO helps you get cited and recommended by AI tools like ChatGPT, Perplexity, and Google's AI Overviews. An AEO service looks at your content structure, authority signals, and how clearly your expertise comes through so AI systems trust you and recommend you.

How do I prepare my business for the future of SEO and AEO?

Focus on being useful, trustworthy, and easy for both people and AI to understand. Quality content, clear site structure, and consistent authority signals are the starting point. AEO builds on top of that by making sure your content directly answers real questions, your expertise is clearly demonstrated, and your brand is structured in a way that AI tools can verify and trust.

What's the best tool for SEO and AEO?

No single tool that does it all. I use a mix of SEMrush, Ahrefs, Moz, Google Search Console, Notion, BrightLocal, Screaming Frog and AI tools depending on the task. The real value lies in knowing what to look for and how to act on the insights it gives you. If your not confindent in your SEO knowledge, the best investment is to hire an expert.

How much do SEO and AEO services cost?

Every business has different needs so I don't publish fixed pricing online. Instead I provide a detailed proposal with clear scope, inclusions, and deliverables so you know exactly what you're investing in and what you'll get. With 25 years specialising in SEO and AEO, my clients come to me for strategy and copy that works. Get in touch and we can discuss your needs.

Why hire an SEO and AEO expert?

Search changes constantly and keeping up is a full-time job. An SEO and AEO expert tracks algorithm updates, monitors AI search behaviour, and stays across industry changes every day so you don't have to. The real value is in experience: tried-and-tested strategies, a deep understanding of what moves the needle, and a highly specialised skill set that takes years to develop. 
Client Love

  • Kylie Thomas, HR Director – Dreamstone HR

    Working with Renee has been amazing. She understands my voice so quickly, and I am thrilled with the support and quality of work. I highly recommend Renee and look forward to working with her again.

  • Martha, Copywriter – Word Candy

    I have used Renee's SEO keyword research services several times for my copywriting clients. Her reports are always clear, well-presented, and super helpful for the copywriting process. For a larger client, she prepared a comprehensive report to help them determine the future of their web presence so that they can move forward with confidence. Thanks again, Renee!

  • Catherine Goldsmith, Cosmetic Doctor – The Skin Collective

    Launching my small business was daunting. There was so much involved, and I looked at many options for website creation. Meeting Renee was wonderful. I didn't know what SEO was at the time, but once she explained it to me, I realised how important it was for any business and that I would be foolish not to use an SEO Services expert with copywriting skills.
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Make Words work

with Renee Mariette
Your friendly SEO Expert
renee@makewordswork.com.au