The New SEO: Search Everywhere Optimisation

A webinar on turning search insights into marketing that connects

New date announced shortly

Search is changing. People still turn to Google when they need answers, but they’re also looking to social media for recommendations, scanning emails for updates, and using AI tools to compare options. Search is no longer limited to one platform, and it’s reshaping how people find and connect with your business.

Wanna find out how SEO is changing?

Secure your spot on the waitlist

Make Words Work client sees higher conversion results from compelling, optimised SEO copywriting.

What is Search Everywhere Optimisation?

Search Everywhere Optimisation is about understanding how your ideal audience engages online and making sure your business shows up wherever they are with content that speaks to their needs and wants. When your marketing is consistent across every channel, your brand becomes easier to find, easier to trust, and easier to choose.

Meet Your hosts for the day

Hosted by Laura Higgins from The Inspired Hive Marketing and Renee Mariette from Make Words Work, this webinar will show you how to take the principles of SEO and apply them across your entire marketing approach.

Renee Mariette

Director of Make Words Work

Renee is an SEO strategist and copywriter who positions SEO as the foundation of all marketing efforts. She helps brands identify the right keywords and use SEO insights to create content that reaches their audience and drives results. As AI reshapes the way people search, she shows how a strong strategy can lift rankings, spark sentiment, guide behaviour, and persuade visitors to convert across platforms.

Follow the Words

Laura Higgins

Director of The Inspired Hive

Laura knows that marketing today is about being found in the right place at the right time. She helps brands use SEO insights to understand their audience’s search intent and create content that speaks directly to them. By showing up with the right message on socials, in inboxes, and everywhere people search, she helps businesses get more eyes on brand and turn attention into action.

Follow the Hive

Why Join the Webinar?

You'll learn how to...

Use keyword research to uncover what your audience really wants.

Structure your website to attract the right people and ensure it gets found locally.

Turn SEO insights into ready-to-go posts, emails, and lead magnets.

Connect your website, social media, and email so every channel works together.

Learn how AI is reshaping search and what it means for your marketing today.

Understand not just what people search, but why and where they’re looking.

Create content that flows easily across multiple channels without doubling the workload.

Build clear, consistent messaging that makes your business easy to find, trust, and choose.

What You'll Receive on the Day

A Marketing Plan Template from The Inspired Hive

A Social Media Content Ideas List from The Inspired Hive

An SEO Strategy Template from Make Words Work

Plus, a special attendee-only offer!

Missed the 14 October Webinar?

If you couldn’t make it live, you haven’t missed out completely. For $55, you can still access the full replay along with all the tools and resources shared during the session. Get in touch to secure your copy and catch up in your own time.

Catch the replay

Who is this webinar for?

This session is designed for small business owners, marketers, and entrepreneurs who want to connect the dots between SEO and their wider marketing strategy. You’ll walk away with clarity, practical tools, and the confidence to make your marketing work harder across every platform where your audience is searching.

Webinar Details

Date: TBC
Time: TBC
Where: Zoom
Cost: $55 AUD (incl. GST)

Hire me to speak at your next event

I turn SEO into clear, human insights that audiences connect with. Whether presenting to hundreds or running a workshop, I keep it lively, useful and free of jargon.

A coffee, laptop and notepad -the tools of an seo copywriter.

When SEO and marketing work together, your business becomes easier to find, easier to trust, and more likely to be chosen.